It is essential to know the intended use of your web or print project needs during the initial phase of the planning process. For websites it is key to knowing what the website will accomplish and what users will get from it. Short term and long term goals will help clarify the purpose and aid future expansion, alterations and improvements.
NOTE: If you're looking for a website business solution, think about whether you'd like to host the website design on your own host server or if you'd like me to host your site. Also, if you have a unique domain name for your site register it right away or I can do it for you. With so many people and new businesses popping up on the web all over the world, a catchy domain name is an important asset to your business and may be hard to get.
Knowing your target audience is vital to the planning process. Your audience is the target market expected to visit your website. Knowing what your audience will want to do and how they will feel when they visit your site will help define your target audience. Understanding how you want your message to affect your target market will determine your audience.
Necessary content, categorizing and organization are key to capturing your target audience and recognizing their needs.